Newspaper Ad Revenues Fall to 60-Yr. Low in 2011
I’m still hopeful that Journal Register Company’s Digital First strategy will help salvage the historic press. They still have an advantage in the marketplace but the window of opportunity is closing. As a community journalist for the Daily Local News in West Chester, PA. I’m hopeful that citizen involvement with open license to print what they want will attract and create a new energy of involvement in the community with the newspaper. This will only happen if the papers themselves support and promote the content their citizen journalists are trying to provide. My feeling is the level of support toward citizen writers for the papers must increase significantly beyond current levels if they hope to attract the new demographics they need. One of the biggest problems I see is the hard copy editions continue to deliver the mass media news when the needed demographic has moved from reading this. The papers generally ignore the progressive content that most people want. Their hurting their reputations by doing this while at the same their future existence is in peril.